Free Essays on The Marketing Research Process

The marketing research process is the function that links the consumer, customer, and public to the marketer through information. Information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions, monitor marketing performance and improve understanding of marketing as a process. The marketing research process specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications. The four steps in this process are : 1). Defining the problem and the research objectives Before starting the actual research process, marketers must determine the source of the problem, in order to be able to conduct the relevant research and avoid wasting time and money. A proper definition of the problem is the basic step to the whole process. Defining research objectives involves carrying out preliminary research and this includes, exploratory research, descriptive research and causal research. Exploratory research is marketing research to gather preliminary information tat will help define the problem and suggest hypothesis. Descriptive research is marketing research tat describes in a better way marketing problems, situations or markets. Causal research is marketing research to test hypothesis about cause and effect relationships. 2). Developing the research plan to collect the information. The second step of the marketing research process requires, determining the specific information needed, developing a plan for gathering it efficiently and presenting it to the marketing management. The plan illustrates sources of existing data, and determines what research approach, contact methods, sampling plan, and research instruments will be employed to gather relevant new data. The research approach includes: observa... Free Essays on The Marketing Research Process Free Essays on The Marketing Research Process The marketing research process is the function that links the consumer, customer, and public to the marketer through information. Information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions, monitor marketing performance and improve understanding of marketing as a process. The marketing research process specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications. The four steps in this process are : 1). Defining the problem and the research objectives Before starting the actual research process, marketers must determine the source of the problem, in order to be able to conduct the relevant research and avoid wasting time and money. A proper definition of the problem is the basic step to the whole process. Defining research objectives involves carrying out preliminary research and this includes, exploratory research, descriptive research and causal research. Exploratory research is marketing research to gather preliminary information tat will help define the problem and suggest hypothesis. Descriptive research is marketing research tat describes in a better way marketing problems, situations or markets. Causal research is marketing research to test hypothesis about cause and effect relationships. 2). Developing the research plan to collect the information. The second step of the marketing research process requires, determining the specific information needed, developing a plan for gathering it efficiently and presenting it to the marketing management. The plan illustrates sources of existing data, and determines what research approach, contact methods, sampling plan, and research instruments will be employed to gather relevant new data. The research approach includes: observa...

Pythagoras of Samos Biography

Pythagoras of Samos Biography Pythagoras, a Greek mathematician and philosopher, is best known for his work developing and proving the theorem of geometry that bears his name. Most students remember it as follows: the square of the hypotenuse is equal to the sum of the squares of the other two sides. Its written as: a 2 b2 c2. Early Life Pythagoras was born on the island of Samos, off the coast of Asia Minor (what is now mostly Turkey), about 569 BCE. Not much is known of his early life. There is evidence that he was well educated, and learned to read and play the lyre. As a youth, he may have visited Miletus in his late teenage years to study with the philosopher Thales, who was a very old man, Thaless student, Anaximander was giving lectures on Miletus and quite possibly, Pythagoras attended these lectures. Anaximander took a great interest in geometry and cosmology, which influenced the young Pythagoras. Odyssey to Egypt The next phase of Pythagorass life is a bit confusing. He went to Egypt for some time and visited, or at least tried to visit, many of the temples. When he visited Diospolis, he was accepted into the priesthood after completing the rites necessary for admission. There, he continued his education, especially in mathematics and geometry. From Egypt in Chains Ten years after Pythagoras arrived in Egypt, relations with Samos fell apart. During their war, Egypt lost and Pythagoras was taken as a prisoner to Babylon. He wasnt  treated as a prisoner of war as we would consider it today. Instead, he continued his education in mathematics and music and delved into the teachings of the priests, learning their sacred rites. He became extremely proficient in his studies of mathematics and sciences as taught by the Babylonians. A Return Home Followed by Departure Pythagoras eventually returned to Samos, then went to Crete to study their legal system for a short time. In Samos, he founded a school called the Semicircle. In  about 518 BCE, he  founded another school in Croton (now known as Crotone, in southern Italy). With Pythagoras at the head, Croton maintained an inner circle of followers known as mathematikoi (priests of mathematics). These mathematikoi lived permanently within the society, were allowed no personal possessions and were strict vegetarians. They received training only from Pythagoras, following very strict rules.  The next layer of the society was called the akousmatics. They lived in their own houses and only came to the society during the day.  The society contained both men and women.   The Pythagoreans were a highly secretive group, keeping their work out of public discourse. Their interests lay not just in math and natural philosophy, but also in metaphysics and religion. He and his inner circle believed that souls migrated after death into the bodies of other beings. They thought that animals could contain human souls. As a result, they saw eating animals as cannibalism.   Contributions Most scholars know that Pythagoras and his followers didnt study mathematics for the same reasons as people do today. For them, numbers had a spiritual meaning. Pythagoras taught that all things are numbers and saw mathematical relationships in nature, art, and music. There are a number of theorems attributed to Pythagoras, or at least to his society, but the most famous one,  the Pythagorean theorem, may not be entirely his invention. Apparently, the Babylonians had realized the relationships between the sides of a right triangle more than a thousand years before Pythagoras learned about it. However, he spent a great deal of time working on a proof of the theorem.   Besides his contributions to mathematics, Pythagorass work was essential to astronomy. He felt the sphere was the perfect shape. He also realized the orbit of the Moon was inclined to Earths equator, and deduced that the evening star (Venus) was the same as the morning star. His work influenced later astronomers such as Ptolemy and Johannes Kepler (who formulated the laws of planetary motion). Final Flight   During the later years of the society, it came into conflict with supporters of democracy. Pythagoras denounced the idea, which resulted in attacks against his group. Around 508 BCE, Cylon, a Croton noble attacked the Pythagorean Society and vowed to destroy it. He and his followers persecuted the group, and Pythagoras fled to Metapontum. Some accounts claim that he committed suicide. Others say that Pythagoras returned to Croton a short time later since the society was not wiped out and continued for some years. Pythagoras may have lived at least beyond 480 BCE, possibly to age 100. There are conflicting reports of both his birth and death dates. Some sources think he was born in 570 BCE and died in 490 BCE.   Pythagoras Fast Facts Born: ~569 BCE on SamosDied: ~475 BCEParents: Mnesarchus (father), Pythias (mother)Education:   Thales, AnaximanderKey Accomplishments:  first mathematician Sources Britannica: Pythagoras-Greek Philosopher and MathematicianUniversity of St. Matthews: Pythagoras BiographyWikipedia Edited by Carolyn Collins Petersen.