Major Advertising Strategies Essay examples - 1775 Words

The 21st century is the direct embodiment of the Information Age – smartphones, internet, and HD televisions are the rulers our lives while the inventions and gadgets of yesteryear are the peasants gazing at the throne. In this age, people are bombarded with huge amounts of information and sacrifice the traditional, slower means of becoming informed to faster, more electronic counterparts. Most people search online for sports news instead of checking the paper; people skip the pleasantries of small talk and instead send a text message; and others prefer video chat over meeting face to face. Individuals now rely heavily on the internet and other electronics to provide them with information quickly. The internet also makes decisions for†¦show more content†¦Comparative advertising is a commonplace method that is used with firms. Competing firms will make a list of features or ingredients that are better in comparison to a competitor’s brand or product. The most r ecent and prime examples are the Mac vs. PC commercials and recent smartphone commercials. Food related firms may use taste tests and nutrient facts to persuade consumers that their brand is better than the competitor’s brand. Despite negative views from some firms, comparative marketing is actually advantageous. Comparative ads can distinguish a new firm’s product from the dozens of generic products that line the market. It is imperative for any firm to develop a unique identity. Comparative advertising also benefits the buyer as much as the firm. The main point of these ads is to give information for the benefit of the buyers; it gives them a satisfactory expenditure of their funds (Rajput, 2008). And if a firm successfully convinces consumers to buy their product, they will take a large market share from their opponents. However, comparative marketing is not without its downfalls. When using comparative marketing as a strategy, some firms will use a nameless, generi c product to compare theirs to. If a firm mentions the name of another competitor, it has the potential to confuse the audience. According to Mettrick (2004), every time the name of anShow MoreRelatedDrug Company Marketing Campaigns Essay648 Words   |  3 Pages Drug companies spend enormous amounts of money on advertising their products. From TV commercials to print ads to bulk mail advertisements, they cover the entire spectrum of marketing techniques. However, change is afoot and most drug companies are reevaluating their advertising strategies and how they spend their money. According to a recent Business Week article (â€Å"Drugmakers are Changing Channels†, http:www.businessweek.com/print/magazine/content/05_33/b3947055_mz011.htm), the companies have doneRead MoreFirst in Show Pet Foods1322 Words   |  6 PagesCase Recap First in Show Pet Foods is a major producer of dog food for show-dogs. 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